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Where is ITV's Doctor Who?

Robert McLaughlin


Rob looks at what ITV could do to turn around its offering of sci-fi...

Published on Jun 26, 2009

Now that it's cancelled Primeval, it seems that sci-fi and fantasy are off the menu at ITV. With Demons being a weak imitation of Buffy, it seems that ITV cannot get the mixture right for a show that has an appeal and cult following akin to the BBC's Doctor Who.

However, that was not always the case. ITV, or as it was back in the 1970s and 80s in its various regional components (such as Central, Anglia, Granada etc), produced some excellent genre television. Shows such as Robin Of Sherwood, Hammer House Of Horror, The Prisoner, Sapphire And Steel and Tales Of The Unexpected were regulars on the ITV network. Since the absorption of these local broadcasters into ITV PLC, the diversity has gone and so too, it seems, is the imagination and willpower to produce quality shows.

The idea behind this merger of all these regional channels and the creation of ITV PLC was for commercial TV to ‘maximise the investment in quality programming which will support and possibly increase its viewing shares'. ITV PLC believed that there would be significant benefits for viewers, advertisers and shareholders, although it seems to have had the opposite effect.

What ITV should do is look back into its archive. The BBC, over the past few years has, of course, done this with Doctor Who. Russell T Davies, for all his online detractors, cannot help but have praise showered on him for being such a fan and champion for the show and re-invigorating the concept into a programme that is loved by young and old fans alike. With Blake's 7 waiting in the wings, the Beeb have looked through what television legends they have, dusted them off and flown with them. So why not ITV?

Looking to the past of ITV there are certain figures who the current crop of producers and schedulers should look to for inspiration. The first is Lew Grade, who started to commission TV shows in the 1950s and, without any experience in the television marketplace, saw two important factors - what the public wanted and how to deliver it - and managed to accomplish both. Grade famously said, "To hold our viewers we will aim to spend more money on scripts and production values. Stars are important but not as important as a good scriptwriter. A good scriptwriter is a wonderful thing." Again, something that producers should take note of.

Grade was the force behind introducing the Muppets to a British audience (way back in 1976), giving Jim Henson an outlet for his loved characters (and as an homage, the character of Dr Bunsen was loosely based on Grade). But more importantly Grade was also the power behind ATV, a company that had a canny eye for talent.

In 1962, Grade purchased independent production house, AP Films, a company founded by Gerry Anderson. Anderson had a reputation for producing high quality children's TV programming such as Supercar, Stingray and Captain Scarlet. And between Grade and Anderson these puppet shows, followed by numerous live action shows similar in style, were produced, including UFO and Space 1999. However, it was Thunderbirds that really was the show that stood out and made the most impact.

Thunderbirds is adored by young and old fans - dads, teens and kids love it, and whether it was those who saw the show when it was first broadcast, or made Tracy Island from plans given out by Blue Peter in the 1990s or those who watched repeats on satellite, Thunderbirds is a show that ITV should be looking at as a way of bringing entertainment back, and a show that could potentially be their answer to Doctor Who.

The rights for Thunderbirds are currently in a state of flux, but careful management and the right direction could really lead to a potential revival, along with a solution for flagging ratings and mediocre content for ITV. Anderson is a legend and  Thunderbirds is one of the shows that ITV should care and tend for as, quite frankly, it's a piece of TV national treasure.

Really, as a channel ITV have very little to offer at the moment and a remake of this (and a new Muppet Show too) would not go amiss. It's something that they should look into. Lew Grade was right with the famous quote "Give them what they want" and Thunderbirds is something that a lot of people love and remember (apart from the recent film... which was crap) and a lot better than a lot of ITV drama or general content they have.

It could yet be ITV's Doctor Who.

 

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Re: Where is ITV's Doctor Who?
Posted By AndyBee 1 June 26, 2009 09:21:27 AM

Unfortunately I think Thunderbirds is trapped in the 'kids' genre. Would you even want ITV bastardising a show like TB? Everything this channel does is cheap and nasty. Of all of the ITV shows you mention (The Prisoner, Sapphire & Steel), none pre-date 1990. ITV has been a lame duck for a long time. They bemoan that the BBC get licence fee money and that their advertisement revenues are dwindling, but perhaps if they produced quality programming, the latter would not be such an issue. ITV & Channel 4 (Red Riding aside) need a good kick up the backside, but sadly, I don't see either producing amazing sci-fi anytime soon.

Re: Where is ITV's Doctor Who?
Posted By richt1999 1 June 26, 2009 09:50:13 AM

Don't get me started - New Captain Scarlet was totally wasted (in more ways than one)- ideal teatime fodder, they didn't even try. When they get rid of the ten year old commissioning editors and find a new Lew, then perhaps they can regain some credibility.

Re: Where is ITV's Doctor Who?
Posted By gudge 1 June 26, 2009 10:16:03 AM

ITV is the worst channel on all TV (other than ITV2). Its about Pop Culture aimed at council estate single mothers. Channel 4 is too intelligent for their audience (and thats sayign something these days). Sci Fi cant work on ITV any better than it can work on Sky Sports - its not their target audience.

Re: Where is ITV's Doctor Who?
Posted By Omniaural 1 June 26, 2009 07:42:00 PM

ITV has tried to survive on advertising but needs to move into production a lot more. None of its biggest shows are owned by them. If they owned the rights to pop idol or x-factor they'd be rolling in it now. ITV is run by marketers and ad execs not by 'TV People'. Unless that changes it will still produce dross and rely on celeb power, whether established or amateur.

Re: Where is ITV's Doctor Who?
Posted By Zigblast 1 June 27, 2009 01:32:59 PM

Its simple , go back to the vaults and re-do the Avengers. Got the right mix of Spy-fi . Michelle Ryan for Emma Peel , John Steed well why not the older guy in Bonekickers.

Re: Where is ITV's Doctor Who?
Posted By DangerousDave 1 July 6, 2009 02:28:57 PM

@ Zigblast: Capital Idea! I commend it to the house!

Re: Where is ITV's Doctor Who?
Posted By jinste 1 July 8, 2009 07:29:53 AM

Im afraid that after the utterly useless big screen version of Thunderbirds a few years back,you can pretty nuch forget that show coming back.Its almost as if the movie company decided to sabotage it on purpose.A shame,as Thunderbirds was potentially a huge franchise-it could have been the UKs Star Wars/Star Trek.But no-the job was given to some talentless,dumb assed yank,that aimed Thunderbirds strictly at the kiddie market.Now had the job been given to Russell T Davies.........
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We're looking for it, but nope. There's no sign of a quality Doctor Who rival at ITV. Especially now Primeval has got the chop.

We're looking for it, but nope. There's no sign of a quality Doctor Who rival at ITV. Especially now Primeval has got the chop.

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