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Alternate Cover: Switching to Trades

James Hunt


Have you made the switch to Trades yet? Here's why James has had to...

Published on Oct 19, 2009

This week, I've come to some difficult decisions in my life as a comics buyer. Spurred on by ever-rising prices on the front of comics, I've had to finally curtail my weekly habit a noticeable proportion and start being that most horrible of beasts - a trade waiter.

This, in comics parlance, means someone who waits for the collected edition, the trade paperback. For many reasons, it's considered an almost detestable practise, particularly because comics series can live and die on their monthly sales, and waiting for a trade when a series is in its infancy is like deciding you'll only start caring for an apple tree when it starts producing fruit. Your stubbornness could end up killing it before it gets that far.

Similarly, the main motivation for switching to trades is a fairly mercenary one: the price. And although that price is invariably cheaper than the single issues, it's even more attractive if you go to somewhere like Amazon and get a massive discount, so it means a double-whammy, taking your money out of the pockets of specialist comic retailers every month and then putting it in the pockets of someone else further down the line. This is not helpful to the industry as a whole.

Saying that, though, the industry itself has done little to make this a hard decision. Price aside, stories these days are geared almost purely towards the collected format. Sadly, there's a diminishing level of importance in the single issues themselves, and that makes it hard to want to pay extra for them. Some comics get it right, loading their single issues up with exclusive backmatter that makes them worth owning, but the majority are simply insubstantial slices of a whole story. There are only so many times you can spend £5 just to read the slow, unsatisfying first act of a story arc before wondering why you don't just wait for the whole thing at once.

Waiting for trades does have its own downsides, of course. The worst is that it's hard to keep up with the shared ongoing universe arcs that make superhero stories unique. A 6-issue trade can take the best part of a year to appear at all, so by the time you read it, it might be out of date contextually. Which brings me to another problem - that when the trade comes out, any enthusiasm for the story might have disappeared anyway.

Consider, for example, the case of Spider-Woman. A series I've been looking forward to for, literally, years, since it was originally mooted. It recently started to come out, and in looking at my budget, I realised I couldn't justify buying it. So I'm waiting for the trade. However, in doing so, I find myself wondering if it's even worth buying. Two issues in, I don't seem to be missing anything by not reading it straight away, after all, and following trades is far more casual than following individual, numbered issues. There's much less commitment.

Unfortunately, this is a move motivated by financial necessity rather than any concerns for the material, and I can't help feel that in the long run, it's going to leave me buying fewer comics overall; eventually, I'll be in the shop less, after all.

Right now, I'm only switching series that are ‘self-contained' into trade format - series like DMZ, Ultimate Spider-Man and Astonishing X-Men - and the hardest part of making the switch is the initial gap in service. For around 8-9 months, I won't be reading any Astonishing X-Men, but after that, I'm guaranteed a complete story every 6 months or so, and the more series I switch to trades, the more chance there's a substantial story for me to buy every month.

And with that promise, it may be only a matter of time until I find I'm not buying single issues at all...

James writes Alternate Cover every Monday at Den Of Geek. His previous column can be found here.

 

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Users Comments

Re: Alternate Cover: Switching to Trades
Posted By Robmac 1 October 19, 2009 10:41:09 AM

This is exactly what has happened to me - I have given up the usual books month on month waiting for either the hardback or trades. However as you mentioned in your article reading through trades 'after the even' gives you a bit of hindsight for quality at times it seems that on reflection they are not worth buying - for example the recent Civil War books, Might Avengers , Agents of Atlas, War Machine, Dark Reign and X-Infernus books, all of which looked pretty but after a flick through were not worth picking up as they had a very shallow story and no relevance to the books at the time apart from to kick off another go at New Mutants, a set of one-shots, or just winding up after 12 issues.

Re: Alternate Cover: Switching to Trades
Posted By RobGordon23 1 October 19, 2009 11:31:34 AM

You really covered everything but I did the same strictly because of financial constraint. However, I can't say all bad about it because the impatient side of me loves being able to blow through entire runs (100 Bullets or Preacher for instance) in a couple of weeks.

Re: Alternate Cover: Switching to Trades
Posted By dimes 1 October 19, 2009 04:02:32 PM

On the plus side I think trades may bring people to comics. If someone sees, say, XMen and decides to try or retry the comic, theyre more likely to find trades in a bookshop they go to regularly, and usually you get a full story. Even before the 'arc' concept dominated,comics were too confusing for the newcomer.

Re: Alternate Cover: Switching to Trades
Posted By Dobbsyboy 1 October 19, 2009 06:00:16 PM

Did the same-startd reading "Preacher" via the Judge Dredd monthly magazine. Got fed up trying to locate early copies of the comic itself, so went out and bought the existing Trades instead-waited a long while for the series to end and the final trade to come out but felt it was worth it in the end.

Re: Alternate Cover: Switching to Trades
Posted By martynlesbirel 1 October 26, 2009 06:48:38 AM

There is another reason and one that is mainly driving me to trades for a lot titles. The sheer difficulty in getting hold of some monthly titles. Despite regular trips between 2 comic shops in both Liverpool and Manchester I'm barely keepingh track of Warlord. And as for Dominic Fortunes I didn't see any on the shelves until issue 3. So to hell with the weekly run about I going to start buying trades. My back issues I'll probably start filling with Essentials / Showcase where I can. And the only monthly book I'll be left with is Hellblazer. And , oh yes, there's those sections of extras that turn up as well........

Re: Alternate Cover: Switching to Trades
Posted By oo7_butch 1 October 26, 2009 04:57:23 PM

Are trades really cheaper? I don't get from Amazon, so I don't see those discounts. Instead I see these trades in bookstores... and I guess it is psychological in a way to depart with a few cash than on one get go. Still, the wait is guaranteed to make you know of the quality well before the trade is offered. So if, say, an ending sucks... well, then I won't be stuck with the first few issues, and just decide to get such ending for the sake of completion.

Re: Alternate Cover: Switching to Trades
Posted By Boomzilla 1 October 26, 2009 10:46:48 PM

Wow, a monthly really costs that much over in your neck of the woods? I can understand switching to trades, if I had to pay $8 US a piece, I would as well. But, I enjoy the immediate satisfaction of getting my weekly fix. Unless I discover the books after they have been running for a while, I didn't get into Y: The Last Man until around issue 49(I bought them as trades), I prefer monthlies.
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