The business lesson here is pure and simple: if you want to get a job working for Lord Sralan, you don’t need to be the best candidate, you don't need to have the best product, and you don't need to have the best campaign.

If you’re not looking for television presenters, then why send two teams of people on the telly to present?

Apparently, only 2.2% of people want home births, though. I never knew that before, and I live in hope that one day, it’ll win me a pub quiz.